Report on Investigation and Analysis of Billiards Market in China (2009 version)
Chapter Ⅰ China Billiards market’s economic characteristics
Part 1． Product profile
3．Development background of various products
Part 2．Billiards industry’s position in the national economy
Part 3．Billiards industry’s economic environment
Part 4．Technology development
Part 5．Billiards product’s life-cycle analysis
Part 6．Market entry / exit barriers
Part 7．Profitability analysis of Billiards industry
Chapter Ⅱ Billiards ’s production analysis
Part 1．Production scale and growth rate of Billiards from 2005 to 2008
Part 2．Regional distribution of production
Part 3．Production capacity and capability trends of Billiards from 2009 to 2012
Part 4．Industry leaders’ production situation and product strategy
Part 5．Problems in Billiards industry’s production
Chapter Ⅲ Billiards market analysis
Part 1．Billiards industry chain
Part 2．China Billiards market’s scale and growth rate from 2005 to 2008
Part 3．Factors affecting Billiards market’s scale
Part 4．Forecast of Billiards market’s scale and growth rate from 2009 to 2012
Part 5．Market share of Key players from 2005 to 2008
Part 6．Billiards market’s potential analysis
Part 7．Trends of market demand
Chapter Ⅳ Analysis of regional market of Billiards industry
Part 1．Each province’s market scale and share of Billiards in 2008
Part 2．Forecast of each province’s market scale and share of Billiards from 2009 to 2012
Part 3．Deep analysis of market situation in key provinces
Chapter Ⅴ Analysis of Billiards ’s segment maket
Part 1．Characteristics of each product segment
Part 2．Market scale of each product segment
Part 3．Forecast of each product segment’s market scale and growth rate from 2009 to 2012
Part 4．Analysis and forecast of key product segment’s Market prospect
Chapter Ⅵ Analysis of Billiards product’s price
art 1．Price elasticity of Billiards product
Part 2．Relation between the price and cost of Billiards product
Part 3．Key players’ price level and pricing strategy
Part 4．Role of price in Billiards market competition
Part 5．The effect of economic crisis on Billiards ’s price
Part 6．Trend of Billiards ’s price from 2009 to 2012
Chapter Ⅶ Analysis of Billiards market competition
Part 1．Theory basis of competition analysis
Part 2．Competition pattern of Billiards industry
Part 3．Analysis of competition groups
Part 4．Analysis of Billiards market concentration
Part 5．Key factors in Billiards market competition
Chapter Ⅷ Analysis of technology development Billiards industry
Part 1．Present situation of Billiards industry’s technology
Part 2．Development trends of Billiards industry’s technology
Chapter Ⅸ Analysis of Billiards ’s import and export
Part 1．Export analysis
1．Total amount and growth rate of China Billiards export
2．Key brands exported to oversea markets
3．The effect of global economic situation on the export of Billiards
Part 2．Import analysis
1．Total amount and growth rate of China Billiards import
2．Key brands imported to China
3．The effect of global economic situation on the import of Billiards
Chapter Ⅹ Upstream industry analysis of Billiards
Part 1．Present situation of Billiards ’s upstream industry
Part 2．Effect of upstream industry on Billiards
Part 3．Trends of upstream industry
Part 4．Economic crisis’s effect on Billiards ’s upstream industry
Chapter Ⅺ Downstream industry analysis of Billiards
Part 1．Present situation of Billiards ’s downstream industry
Part 2．Effect of downstream industry on Billiards
Part 3．Trends of downstream industry
Part 4．Economic crisis’s effect on Billiards ’s downstream industry
Chapter Ⅻ Analysis of distribution Channel
Part 1．Patterns and contrast of channels
Part 2．Effect of different channels on Billiards industry
Part 3．Key factors in channel building and management
Part 4．Analysis of Key players’ channel strategy
Part 5．Major regional agents
Chapter ⅩⅢ Analysis of substitute products
Part 1．Effect of substitute products on Billiards
Part 2．Present situation and trends of substitute products
Part 3．Effect of present economy situation on Billiards ’s substitute industry
Chapter ⅩⅣ Analysis of complementary products
Part 1．Effect of complementary products on Billiards
Part 2．Present situation and trends of complementary products
Part 3．Effect of present economic situation on Billiards ’s complementary industry
Chapter ⅩⅤ Major drives of Billiards industry development
Part 1．National policy orientation
Part 2．Development of related industry
Part 3．Technology development of Billiards industry
Part 4．Change of social demand
Chapter ⅩⅥ Policy environment of Billiards products
Part 1．Macroeconomic policy
Part 2．Industrial policy
Part 3．Effect of policy changes caused by economic crisis on Billiards industry
Chapter ⅩⅦ Analysis of key enterprises
Part 1．Brief introduction of the top 10 companies
Part 2．Competition capability analysis of the top 10 companies
Part 3．Financial quota analysis of the top 10 companies
Chapter ⅩⅧ Risk analysis of Billiards industry
Part 1．Risk of environment
Part 2．Risk of upstream and downstream sectors in the industry chain
Part 3．Risk of industrial policy
Part 4．Risk of market
Part 5．Other risks
Chapter ⅩⅨ Prospect forecast and opportunity analysis of Billiards market
Part 1．Prospect forecast of Billiards industry
Part 2．Analysis of opportunity in segment market
Part 3．Analysis of opportunity for new entrants
Part 4．Analysis of horizontal investment opportunity in the industry chain
Part 5．Analysis of vertical investment opportunity in the industry chain
Part 6．Overall evaluation of the opportunities in Billiards market
Chapter ⅩⅩ Suggestions
Part 1．Product positioning and pricing
Part 2．Suggestions for cost control
Part 3．Technical innovation
Part 4．Distribution channel building and market strategy
Part 5．Investment strategy
Part 6．Suggestions of dealing with present economic situation
Large-scale Billiards enterprise’s credit and financial data, the main contents include: the main products, industry code, the number of employees, annual total revenue, total assets, total industrial output value, industrial sales value, industrial added value, the total current assets, total fixed assets, the main business income , main business cost, main business tax and surcharges, and other business income, other business profits, financial expenses, operating profit, investment income, no-operating income, total profit and loss, total profits and taxes, income tax payable, advertisement expenses, research and development costs, the cash-flow-out generated from operating activities, cash-flow-in generated from operating activities, cash outflow from investing activities, cash inflow from investing activities, cash outflow produced by fund-raising activities, cash inflow produced by fund-raising activities ... ...
1.Share prices plunged as a result of the gloomy economic forecast.
2.The Treasury's forecast assumes that inflation will remain below 3%.
3.The weather forecast says it will be sunny tomorrow.
4.Despite the good weather forecast, the next morning was as wet as ever.
1.They tried to forecast the result of the football match.
2.Next year's growth rate is forecast at just 1%.
The inter-bank market - where banks bor-row from or lend
to each other- is flushed with money at the moment, due to a
flood of for-eign funds and the continued fall in interest
This means that banks here have more mo-ney than they need
and are motivated to lend out such "idle money". Hence, the
low housing loan rates, for example. This contrasts with the
situation at the height of the Asian economic crisis when
there was a liquidity crunch, and interbank rates, which are
the rates at which banks borrow from or lend to each other,
hit as high as 12%.
Also, interest rates have fallen significantly over the
last few months, a phenomenon that would stimulate economic
growth as lower borrowing costs and savings rates will
en-courage businesses to invest and households to consume.
In such a low interest-rate environment, it may still be
good for investors to consider in-vesting some money in
bonds because they will be able to achieve a higher return
than cash deposits.
For example, in Singapore, current short-term fixed
deposit rates are now about 1%, compared with 3% for a
5-year Singapore government bond and 3.6% for a 5-year HDB
In other words, relative to short-term de-posit rates, one
can pick up 2% more by hold-ing the bond for 5 years.
Interest rates aside, the retail investor should pay heed
to a more fundamental principle a-bout investing in bonds:
it does not matter whether interest rates are high or
low-bonds play an essential part in a person's investment
Investors may find this statement hard to swallow, given
the current stock market rally.
No doubt, the Singapore stockmarket has risen by about 55%
over the last six months and is the best performing asset
class now; yet, it is important to note that the stockmarket
had also fallen substantially by about 37% in the first 9
months of 1998 alone.
Therefore, investors should be mindful of the volatility
of the stockmarket.
Bonds, measured by the UOB Government Bond Index, are less
volatile although the probability of earning higher returns
than equities is lower.
Cash deposits, measured by the three-month Singapore
Inter-Bank Offer Rate, are the least volatile but this is
offset by the fact that returns are the lowest.
In a nutshell, an investor should consider investing in
bonds as an alternative asset class for the purpose of
diversification and in consi-deration of his overall
These objectives include whether there is a greater need
for capital gains or regular in-come. Other considerations
such as liquidity needs and time horizon also determine an
in-vestor's appetite to assume risks and, accord-ingly, his
choice of asset class to invest in.
As a bond pays a regular coupon, or interest rate, it may
be suitable for investors, for exam-ple, retirees, who
require a regular income over a specific time horizon.
The higher need for certainty of income would mean a lower
tolerance for volatility. Although cash deposits may earn
interest, however, due to their shorter tenors, or
time-frames, an investor may face the risk of roll-ing
over, or reinvesting his money, at lower interest rates when
the deposit matures.
For example, in early 1998, when inter-bank rates were as
high as 12%, investors who locked in their funds at high
deposit rates of about 6% for a year would have had to roll
o-ver at much lower interest rates 12 months la-ter when
their deposits matured and rates had fallen to about 1%.
Secondly, if an investor has excess cash which he intends
to use at a later date, it may be advisable to invest his
excess cash in less volatile instruments to preserve his
savings as well as enhance his returns.
Therefore, bonds, like stocks or any other asset class,
can fulfil certain investment ob-jectives.
How does one invest in the bond market?
Currently, retail investors can buy Singapore government
bonds over the banking counter. The minimum investment for
government bonds is S$1,000 and treasury bills is S$10,0000.
Investors can buy and sell on a daily basis. The cost of
transaction is usually the differ-ence between the purchase
price and sale price of the bond, and may vary from bank to
They can also buy bonds as and when new issues are
launched. For example, HDB and JTC bonds were offered to the
retail market during their primary launches.
Alternatively, investors can consider invest-ing in fixed
income unit trusts. The benefits of unit trusts are that
investors are able to invest in smaller denominations with
typical invest-ments of S$1,000.